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PubMatic leverages AI-powered contextual targeting for next-generation CTV engagement

PubMatic leverages AI-powered contextual targeting for next-generation CTV engagement
PubMatic drives AI CTV campaign

PubMatic has partnered with dentsu and Cocie AI to execute a programmatic connected TV (CTV) and over-the-top (OTT) campaign for a leading multinational professional services brand.

The initiative combines PubMatic premium supply and Cocie AI-powered contextual targeting to balance campaign efficiency with viewer engagement, illustrating how coordinated technology efforts can drive impactful results for large-scale brands in the fast-evolving CTV advertising landscape.

PubMatic recently presented its AgenticOS and Activate AI-driven ad solutions at a WPP event in Tokyo, targeting advertisers and agencies in Japan via AI-powered advertising. The company has also engaged industry stakeholders on app monetization and programmatic mobile ads at the Game Future Summit in Japan. These efforts underscore PubMatic’s continued focus on advanced programmatic and contextual targeting capabilities in digital advertising.

This material may contain third-party opinions, none of the data and information on this webpage constitutes investment advice according to our Disclaimer. While we adhere to strict Editorial Integrity, this post may contain references to products from our partners.

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