PubMatic accelerates agency innovation focus at Cannes event

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Parshwa Turakhiya

24.06.2026

PubMatic accelerates agency innovation focus at Cannes event — PubMatic focuses on agency future at Cannes

PubMatic advanced discussions around the future of the agency model, mobile app growth, and creator content on CTV during its second day at Cannes.

The company hosted a PubMatic and Untapped Growth breakfast, highlighting how agencies face a pivotal inflection point in their evolution. Attendees explored new directions for digital advertising, emphasizing the intersection of technology and creative partnerships. While no direct market metrics were disclosed, PubMatic's actions reflect the broader industry push toward modernizing agency strategies for mobile and connected TV environments.

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PubMatic recently announced new CTV partnerships with Channel4 and Sony Pictures during Cannes Lions, expanding its digital video strategy at the event. Earlier this year, the company introduced AgenticOS and Activate at a WPP event in Tokyo, highlighting new AI-driven ad solutions for advertisers and agencies in Japan at the launch. These developments show the company’s ongoing activity in agency and digital media innovation.

This material may contain third-party opinions, none of the data and information on this webpage constitutes investment advice according to our Disclaimer. While we adhere to strict Editorial Integrity, this post may contain references to products from our partners.

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