Jack Dorsey advances Bitcoin adoption with zero-fee buys

Jack Dorsey advances Bitcoin adoption with zero-fee buys
Jack Dorsey boosts BTC use

​Jack Dorsey is doubling down on his long-standing commitment to Bitcoin, unveiling sweeping changes at Cash App designed to make the cryptocurrency practical for daily life rather than merely a speculative asset.

The update reinforces Dorsey’s vision of embedding Bitcoin directly into how people earn, save and spend, positioning it as a core financial tool within Block’s broader ecosystem, Coinfomania reports.

Dorsey eliminates fees to accelerate adoption

Under Dorsey’s direction, Cash App has removed fees and spreads on Bitcoin purchases above $2,000 and eliminated charges on all recurring buys. Previously, customers paid between 0.9% and 2% per transaction — meaning a $5,000 purchase could result in fees exceeding $100. The company now promotes what it calls “the best price in the world” for Bitcoin purchases on the platform.

Cash App is also raising Bitcoin withdrawal limits fivefold for eligible users and enabling free Lightning Network spending, allowing faster and lower-cost transfers. These changes are designed to remove long-standing friction points that have limited Bitcoin’s everyday usability.

Block, the financial technology firm Dorsey leads, reported holding roughly $220 million worth of Bitcoin on its balance sheet as of the fourth quarter of 2025. The move underscores that Dorsey’s strategy is not only product-focused but also tied to corporate treasury positioning.

Building a Bitcoin-centered financial ecosystem

Dorsey has consistently argued that Bitcoin should function as money, not merely as an investment vehicle. He recently encouraged users to “live your life on Bitcoin,” reflecting a broader push to integrate the cryptocurrency across multiple financial touchpoints.

Cash App now enables fee-free direct deposits in Bitcoin, automated conversions of spare change into Bitcoin, and merchant discovery through Bitcoin Map. Bitkey, Block’s self-custody wallet, offers users greater control over their holdings, while Square provides merchants with infrastructure to accept Bitcoin payments.

Block stated that “Bitcoin works when it moves easily, when people can rely on it day to day, and when it fits naturally into how they earn, save, and spend - not when it sits idle as an asset.” The initiative aims to eliminate the forced choice between dollars and Bitcoin by embedding digital currency into routine transactions. 

Read also: Peter Schiff warns Bitcoin could revisit $20K

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