Affirm: institutional inflows and holiday momentum led to 3.91% price gain

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Affirm rises 3.91% to $69.64 today

Highlights

Affirm added 500,000 users quarter-over-quarter and saw strong card adoption and buy now, pay later growth over the holiday season.
Norges Bank significantly increased its institutional position in Affirm by acquiring 2,653,671 shares worth approximately $183.4 million in Q2.
Affirm extended its partnership with Amazon for an additional five years, with 1832 Asset Management L.P. also raising its stake during the same period.

Institutional buying and Amazon deal drive renewed growth optimism

Affirm reported a quarter-over-quarter user increase of 500,000 and continued expansion in card adoption, bolstered by robust growth in buy now, pay later spending during the holiday season. Norges Bank significantly increased its institutional position in Affirm, acquiring 2,653,671 shares valued at approximately $183.4 million in the second quarter. 1832 Asset Management L.P. also raised its stake in the same period, and Affirm extended its partnership with Amazon for an additional five years.

Momentum signals diverge as buyers challenge technical resistance

Momentum signals are mixed on the daily chart, as the MACD issues a strong sell while the ADX is neutral, reflecting weak trend strength. The RSI sits at 49.06, indicating a neutral to weak position, whereas Stoch RSI and Bull/Bear Power (BBP) suggest overbought conditions and strong buyer dominance. Intraday trading shows high volatility and notable strength near session highs, yet oscillators and momentum readings diverge as buyers push higher despite lackluster broader momentum indicators. Dynamic resistance is close by at the MA-50, while support is anchored by the Ichimoku Kijun around $69.85.

Rangebound trading likely as breakout probability remains low

For the next five trading days, the typical volatility band for AFRM is projected between $67.00 and $71.00. The chance of a further price increase remains low, with less than a 20% probability, indicating a higher likelihood of consolidation or a pullback. The baseline scenario favors rangebound movement between $67 and $71; a bullish scenario requires a breakout above $72.31 for renewed upward traction, while a bearish path may be triggered by a move below $67, potentially pointing toward the MA-200 support at $64.52.

Viktoras Karapetjanc, analyst at Traders Union, sees Affirm showing constructive signs on both fundamental and sentiment fronts. Strong institutional inflows and growth in users support the medium-term outlook, even as short-term technicals suggest indecision. He notes resistance near $72.31 but sees consolidation likely above the long-term average. The analyst remains optimistic that strategic partnerships and adoption trends can underpin higher valuations if momentum returns. "If Affirm can break through the $72.31 barrier, I believe we could see continued strength driven by robust institutional support and expanding market adoption."

Previously it was reported that Affirm had shown renewed short-term strength as it traded just above its MA-20 while contending with persistent medium-term resistance near the MA-50, with immediate dynamic support around the Ichimoku Kijun and further downside support from the MA-200. Daily technicals were mixed, as the MACD reflected strong bearish pressure but oscillators including RSI and CCI signaled only a mild selling bias, while price action is strong but underlying momentum remained uneven and at risk of reversal without sustained buying conviction.

Source of Data: AFRM Price Analysis by TU

The analysis is based on a proprietary model combining technical, on-chain, and expert data. Not investment advice. See methodology

The information is based on forecasts and does not constitute investment advice or a guarantee of future results. Market conditions may change. See our Disclaimer and Editorial Integrity for details.