Buying pressure lifts Sundial Growers stock higher in today's trading

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Sundial Growers rises 2.18% today

Highlights

Sundial Growers reported ongoing transformation from cannabis production to a retail platform spanning both liquor and cannabis in Q4 and full-year 2024 results.
SNDL significantly increased its retail footprint by acquiring hundreds of liquor stores across multiple Canadian provinces while maintaining cannabis outlets under various brands.
The stock remains under sustained bearish pressure, trading below key moving averages, with a projected sideways range of $1.37 to $1.47 and weak momentum signals.

Business diversification drives sentiment amid retail expansion

Sundial Growers has reported its fourth-quarter and full-year 2024 results, reflecting continued progress in shifting its business from solely cannabis production to a diversified liquor and cannabis retailer and investment platform. The company expanded its presence in liquor retail through acquisitions, now operating hundreds of liquor stores across Canadian provinces, while also maintaining a portfolio of cannabis retail outlets under various brands. SNDL's investment division remains active in deploying capital into related opportunities, supporting its strategy to strengthen footholds in both liquor and cannabis retail markets.

Anton Kharitonov, expert at Traders Union, views SNDL as under sustained technical pressure. The stock remains below all key moving averages, signaling clear weakness across timeframes. Indicators like MACD and RSI provide no support for a reversal. Recent gains fail to shift the medium-term bearish structure. "Technical signals continue to warn that sellers control the market, so I see limited upside until we see a decisive bullish breakout above $1.47."

Viktoras Karapetjanc, expert at Traders Union, is optimistic about SNDL’s evolving business model. He highlights the company’s strong push into liquor retail and diversified revenue streams as positive catalysts. The active investment division offers further growth potential. He believes structural transformation supports future upside. "SNDL’s expansion into new sectors adds resilience and opens the door for renewed investor demand — I expect further growth as the new strategy gains traction."

Momentum divergence surfaces as local resistance contains rally

Sundial Growers is trading below its 20-day, 50-day, and 200-day moving averages ($1.44, $1.43, and $1.82 respectively), pointing to persistent short-, medium-, and long-term bearish pressure on the stock. The nearest dynamic resistance is seen at the Ichimoku Kijun level near $1.57, with the $1.43–$1.44 moving average cluster acting as local resistance and no notable crossing of key moving averages. Momentum signals remain negative. Moving Average Convergence Divergence (MACD) and Average Directional Index (ADX) both point to weak, bearish momentum, with MACD signaling a sell and ADX indicating a lack of clear trend strength. The Relative Strength Index (RSI) is in sell territory at 43.31, Stochastic RSI is oversold at 3.27, and the Commodity Channel Index (CCI) is oversold at –80.25. Bull/Bear Power (BBP) is slightly negative, confirming that sellers dominate intraday momentum, while the Awesome Oscillator (AO) is also bearish and supports the ongoing downside bias. The stock is showing a gradual rise to $1.41, up $0.03 or 2.18% on the day after opening with a modest upside gap ($0.01). The price is near the top of today's range and intraday volatility stands at 2.92%. The tone is firm, with buyers pressing toward the high, although this is not fully confirmed by momentum signals. There is notable divergence as intraday activity looks stronger than the daily and weekly momentum backdrop.

Earlier, analysts noted that Sundial Growers was facing persistent technical weakness with limited prospects for a near-term rebound. The latest price action, despite a modest uptick, reinforces the bearish scenario, and traders should closely monitor for a sustained move above $1.47 as the trigger for any material shift in trend.

Source of Data: SNDL Price Analysis by TU

The analysis is based on a proprietary model combining technical, on-chain, and expert data. Not investment advice. See methodology

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