Price forecast steady for Amazon — bullish technicals offset mixed momentum

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Amazon Rises 0.86% Today to $233.25

Highlights

Amazon.com, Inc. shares trade at $233.25, above MA-20 ($230.35), MA-50 ($227.54), and MA-200 ($214.55), signaling a short-term bullish bias.
Amazon is forecast to report Q3 2025 earnings of $1.57 per share, nearly 10% year-over-year growth, driven by revenue expansion and improved international operations, notably lower losses in India.
Price is likely to remain within $229.38 to $232.70 this week, with over 80% probability of further gains and possible moves above $233.20 toward $235 if momentum continues.

Earnings optimism rises as Q3 forecasts and margins strengthen

Amazon is expected to announce earnings of $1.57 per share for Q3 2025, marking nearly 10% year-over-year growth and supporting positive sentiment around the company's financial outlook. This robust growth in earnings forecasts is complemented by steady revenue expansion and improvements in international operations, especially with reduced losses at its India marketplace. Other developments include continued advancement in high-margin segments like advertising and AWS, and an ongoing focus on expanding digital tools for merchants.

Mixed momentum tempers outlook as support holds near key averages

Technically, Amazon remains above key moving averages, signaling solid support in both the short and long term, with dynamic support near the Ichimoku kijun at $229.68 and resistance toward the MA-50 and the round $235 level. Momentum readings are mixed: the MACD is bullish, but the ADX reflects a weak trend, and oscillators are somewhat neutral to mildly overbought, with RSI and Stoch RSI pointing to potential selling pressure, while the Awesome Oscillator confirms bullish momentum. Volatility is low, and price action since the open has been firm toward the highs, though intraday oscillator signals remain cautious.

Sideways bias expected as bullish momentum faces ceiling risk

For the coming week, the price is likely to trade within $229.38 to $232.70, with a very high probability (over 80%) of further gains supported by bullish weekly indicators. The baseline scenario is for sideways movement in this corridor, with a possible move above $233.20 toward $235 if momentum persists. A drop below $229.68 could spark a pullback toward $227.50.

Viktoras Karapetjanc, expert at Traders Union, sees Amazon as fundamentally well-positioned, supported by robust earnings growth forecasts and improving profitability in strategic international units. He believes that solid technical support above key moving averages, together with constructive market sentiment and strong macro fundamentals in digital retail and cloud services, make a continued bullish case for AMZN. While oscillators signal some mild caution, momentum remains favorable and a move above $235 is plausible if positive sentiment holds. In his view, downside risk appears limited as long as price remains above $229.68. "With growth drivers intact and sentiment on Amazon still highly positive, I expect the recent bullish momentum to persist and see potential for further upside in the short term."

Last time we reported that Amazon South Africa announced the launch of temporary physical stores under the Shop Mzansi brand to coincide with Heritage Day. These pop-up stores aimed to highlight locally made products and provide direct interaction between South African entrepreneurs and shoppers.

Source of Data: AMZN Price Analysis by TU

The analysis is based on a proprietary model combining technical, on-chain, and expert data. Not investment advice. See methodology

The information is based on forecasts and does not constitute investment advice or a guarantee of future results. Market conditions may change. See our Disclaimer and Editorial Integrity for details.