OLO targets restaurant growth as World Cup launches drive demand for loyalty and catering

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02.06.2026

OLO targets restaurant growth as World Cup launches drive demand for loyalty and catering — OLO preps restaurants for World Cup

OLO is preparing restaurants to capitalize on the upcoming World Cup, which begins next week, by encouraging brands to roll out new guest engagement programs.

Katie Hards, OLO SVP of Customer Experience, advises that high-profile events like the World Cup present unique opportunities for restaurants to boost loyal guests, increase catering orders, and drive repeat visits. Hards recommends that restaurant brands introduce new service launches and promotional efforts specifically timed to high-revenue periods in order to maximize gains. Full insights are available through OLO’s latest guidance for restaurant operators.

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OLO’s technology has recently supported bb.q Chicken’s shift to digital loyalty, doubling membership to 200,000 and increasing check averages by 18 percent. OLO also enabled Nekter Juice Bar to boost loyalty memberships by up to 70 percent following a smooth platform transition. These initiatives highlight OLO’s track record in driving guest engagement for restaurant brands.

This material may contain third-party opinions, none of the data and information on this webpage constitutes investment advice according to our Disclaimer. While we adhere to strict Editorial Integrity, this post may contain references to products from our partners.

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