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Portillo's expands reach with Chicago style menu at FIFA Fan Festival in Dallas
Portillo's announced it will serve its Chicago style menu at the FIFA Fan Festival in Dallas, Texas.
The restaurant chain will be present at Fair Park, 1818 1st Ave, offering attendees a taste of its signature favorites during the international soccer event. The initiative reflects the company's efforts to reach new customers outside its Chicago base and increase brand visibility through major sporting events.
Portillo's recently launched its first airport restaurant at DFW Terminal B as part of its push into high-traffic venues. Earlier this month, the chain opened a new branch in Schertz, Texas, marked by a ribbon cutting and giveaways, expanding its Texas presence. The company continues to open locations outside its Chicago home base.
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