Intuit is falling today: what traders are watching

Traders Union
All News
Financial News
Intuit slides 5.75% today to $459

Highlights

Intuit has partnered with Affirm Holdings to make Affirm the exclusive 'buy now, pay later' provider for eligible U.S. QuickBooks Online users, integrating the feature into QuickBooks Payments in coming months.
This strategic integration targets small and mid-size businesses dealing with cash flow issues, as more than half report an average of $17,500 in unpaid invoices, per Intuit-commissioned research.
INTU shares are deeply bearish, trading at $459.01, well below all key moving averages with technicals suggesting further downside and resistance at $582.62.

Affirm partnership expands QuickBooks as SMBs face invoice strain

Intuit announced a new multi-year partnership with Affirm Holdings to integrate 'buy now, pay later' functionality into QuickBooks Payments, making Affirm the exclusive pay-over-time provider for eligible U.S. QuickBooks Online users. The initiative targets small and mid-size businesses facing cash flow pressures, with recent Intuit-commissioned research revealing that over half report an average of $17,500 in unpaid invoices. The new feature is expected to launch in the coming months, and Intuit is set to release its fiscal second-quarter results on February 26.

Anton Kharitonov, expert at Traders Union, sees clear selling pressure with Intuit's shares trading well below all major moving averages. He believes the new Affirm partnership is unlikely to offset negative market sentiment, especially as technicals highlight severe weakness and persistent downside momentum. Kharitonov notes that deeply oversold readings in RSI and other indicators signal a market stretched to the downside, but not primed for reversal. Upcoming earnings may add volatility, but he doubts any swift recovery unless key resistances are reclaimed. "Current conditions demand strict risk controls — staying defensive is imperative until genuine strength emerges," he warns.

Viktoras Karapetjanc, expert at Traders Union, highlights strong fundamental progress through Intuit’s new partnership with Affirm. He views this as a catalyst that addresses small business needs and boosts Intuit’s payment ecosystem, aligning well with broader fintech adoption trends. Karapetjanc expects upcoming earnings to reinforce growth potential, and he remains upbeat about the company's underlying business. "This news paves the way for future gains — I see the bearish price action as a strategic buying opportunity for forward-looking investors," he states.

Parshwa Turakhiya, analyst, notes that Intuit faces aggressive short-term selling and high volatility. He identifies strong bearish momentum but points to deeply oversold signals that may encourage tactical traders to hunt for quick rebounds. Turakhiya stresses that tactical setups could emerge within the projected range if pressure abates, but cautions that trend-following bias remains negative. "I see fast-paced sentiment swings ahead — nimble traders should watch for short-lived bounces while remaining alert to renewed downside acceleration," he advises.

Firm bearish momentum confirmed as volatility amplifies downside stretch

Momentum indicators reinforce a strongly bearish setup: both MACD and ADX point to firm downward momentum, with the MACD at deeply negative levels and a robust ADX reading highlighting strong trend strength. Oversold conditions are evident in RSI (22.63), Stoch RSI, and CCI, suggesting the market is stretched to the downside, while the BBP confirms strong seller dominance intraday. The Awesome Oscillator also aligns with the prevailing bearish sentiment. Today’s session began with a notable gap down from the previous close of $486.99 to an open at $501.08, and the price has since fallen 5.75% to $459.01, now trading near the intraday low of $486.67. Volatility is high, and early-session pressure persists, with price action confirming the momentum signals.

Previously it was reported that Intuit Inc. continues to exhibit strong bearish momentum, with the share price remaining well below all major moving averages and technical indicators such as RSI, CCI, MACD, and ADX signaling an oversold and downward-trending environment. The absence of meaningful support and persistent seller dominance suggest further downside risk, with resistance seen near $585 and limited prospects for a near-term rebound unless key technical levels are reclaimed.

Source of Data: INTU Price Analysis by TU

The analysis is based on a proprietary model combining technical, on-chain, and expert data. Not investment advice. See methodology

This material may contain third-party opinions, none of the data and information on this webpage constitutes investment advice according to our Disclaimer. While we adhere to strict Editorial Integrity, this post may contain references to products from our partners.