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Fintechs excel at predicting customer behavior, Jim Marous notes

Fintechs excel at predicting customer behavior, Jim Marous notes
Fintechs advantage is predictive analytics

Jim Marous, publisher at The Financial Brand, emphasizes that the primary advantage fintech companies hold over traditional banking institutions lies in their predictive capabilities rather than user interface design.

He references insights from Satin Mirchandani of Marquis, who discusses strategies banks can use to compete on this front.

Marous recently reported that just 28% of banks view analytics for small business insights as a top priority, citing limited progress in the sector here. He also examined stalled innovation projects in banking, sharing views on how agile methods could accelerate outcomes here. These topics reflect his focus on the operational challenges financial institutions face in adapting to technology shifts.

This material may contain third-party opinions, none of the data and information on this webpage constitutes investment advice according to our Disclaimer. While we adhere to strict Editorial Integrity, this post may contain references to products from our partners.

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