Rapid growth in the U.S. ultra-high net worth population is intensifying competition among wealth management firms for clients with tens of millions of dollars in investable assets. CNBC’s inaugural Elite Advisors list for 2026 spotlights 25 firms serving individuals and family offices with $25 million or more, underscoring how specialized advice is becoming a bigger differentiator in the market.
Highlights
- Wealth management firms are intensifying competition for ultra-high net worth clients with $25 million or more in investable assets, according to CNBC’s 2026 Elite Advisors list.
- Around 442,000 U.S. households held financial assets of $20 million or more in 2024, totaling $22.5 trillion in investable assets and driving industry growth.
- Demand from the ultra-wealthy now includes tax planning, philanthropy, and lifestyle services, making compatibility and multigenerational expertise key selection criteria for advisory firms.
Elite advisor ranking highlights shifting client demands
As reported by CNBC, wealth management firms are stepping up efforts to win ultra-wealthy clients as the market for high-end advisory services expands. The outlet’s new Elite Advisors list for 2026 identifies 25 investment advisors recognized for serving ultra-high net worth individuals and family offices.The firms on the list focus on clients with investable assets of $25 million or more, a segment that is drawing increased attention across the advisory industry. The competition is rising as wealthy households seek broader support that goes beyond portfolio management into areas such as tax planning, philanthropy and lifestyle-related services.
Growing wealth pool raises stakes for advisory firms
The appeal of the segment is tied to the fast expansion of ultra-rich households in the United States. Experts cited in the report say about 442,000 households held financial assets of $20 million or more in 2024, representing $22.5 trillion in investable assets.That growth is coinciding with wider industry changes linked to technology and stronger competitive pressure among advisors. For investors choosing among firms, the report says compatibility and a proven record with similar wealth profiles are becoming key factors, especially in multigenerational wealth management.
In our earlier article on the USTA’s $800 million renovation of Arthur Ashe Stadium, we covered how the U.S. Open is reshaping its biggest venue to meet surging demand for premium hospitality. We noted that the project adds more courtside seating, clubs and luxury suites while reducing overall capacity—highlighting how major sports organizers are leaning more heavily on high-value clients as revenue pressures rise.
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