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PubMatic partnership accelerates Nikkei global growth

PubMatic partnership accelerates Nikkei global growth
@PubMatic: PubMatic fuels Nikkei growth

Nikkei has strengthened its global operations through a strategic partnership with PubMatic. This collaboration, starting in 2015, has culminated in PubMatic being named Nikkei's preferred supply-side platform (SSP).

The partnership has enabled Nikkei to substantially expand its international reach, leveraging PubMatic's expertise in the digital advertising space to achieve scalable growth. This move underscores Nikkei's commitment to enhancing its presence in global markets by utilizing advanced technology solutions.

Nikkei’s intensified focus on global digital growth aligns with broader industry shifts, such as the evolving automotive advertising landscape influenced by rising EV adoption, as explored in PubMatic’s initiatives within the sector. Recent advances—including expanded CTV access through strategic partnerships—further reflect the acceleration of technology-driven solutions shaping publisher strategies worldwide.

This material may contain third-party opinions, none of the data and information on this webpage constitutes investment advice according to our Disclaimer. While we adhere to strict Editorial Integrity, this post may contain references to products from our partners.

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